Following the personal story of the author (owner of Stonyfield Farm), the book takes more of a lead by example mentality where it describes the steps he took with his own business. I agreed with the message of adopting green principles and practices do have large financial gains over the long run, build brand loyalty and reduce advertising costs.

Mostly memoir with some corporate examples, I appreciated the honesty with which he writes and what successes and failures he had along the way.

Also loved the last chapter foreshadowing a perfect world in 2028, but the coupons printed in the back of the book seemed pretty cheesy. Just pointing to a website and telling people how to purchase his products would suffice.

Stirring it Up | Gary Hirshberg

New York : Hyperion | ISBN #9781401303440

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