This book is a great source for those who really want to see the advantage a business can benefit from by taking part in the eco revolution. Many successful examples and mis-steps of corporations leave me wanting to know a bit more about what small businesses can do. But if you think creatively, you can scale the stories to inspire what a sole-proprietor could do.

I really appreciate the idea that we need to take it beyond Reduce, Reuse and Recycle, but add on the base concepts of Redesign and Reimagine to support the first three.

The chapters on What WaveRiders Do, Inspiring and Eco-Advantage Culture, Why Environmental Initiatives Fail are not to be missed. These sections really gave me the momentum to move forward with my own endeavors.

Green to Gold | Daniel C Esty, Andrew S Winston

New Haven | ISBN #9780300119978

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